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    June 2, 2020

    Why We Manage Risk the Way That We Do

    Shares of Ulta Beauty tanked more than 20% after the company reported earnings after the bell Thursday that missed analysts’ expectations and slashed its outlook for the fiscal year. The company said that the cosmetics industry has struggled as a whole this cycle, because there haven’t been innovative beauty routines that drive consumers to purchase products as […]

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    January 23, 2020

    Very Strong Support Gives Us the Greenlight in ULTA.

    If you follow my signals, you are well aware that I base my entries on technical levels to a great extent.  That brings us to ULTA.  ULTA exibited two very strong, coincident support levels that gave us a buy signal. Check out the video below to see how we constructed our long call vertical spread. […]

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    November 5, 2019

    What To Do When You Get Assigned On An Option

    A short option, regardless of whether it’s a call or put, can be assigned at any time regardless if the option is in or out of the money.  When selling a put, the seller is contractually giving the right for the put owner to sell or “put” them stock at a given price (Strike Price) in […]

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    October 1, 2019

    Too Much Makeup In ULTA

    After dropping more than 20% at the close of the market on 8/29/19 things didn’t look so good for the cosmetic company. Their report wasn’t all bad as listed below, although the market didn’t like it and the stock fell 40% off of its highs.  Adjusted earnings per share: $2.76, vs. $2.80 expected  Revenue: $1.67 […]

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    August 30, 2019

    Why We Manage Risk the Way That We Do

    Shares of Ulta Beauty tanked more than 20% after the company reported earnings after the bell Thursday that missed analysts’ expectations and slashed its outlook for the fiscal year. The company said that the cosmetics industry has struggled as a whole this cycle, because there haven’t been innovative beauty routines that drive consumers to purchase products as […]

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    May 30, 2019

    Ulta Beauty, Inc. Offering Great Reward to Risk for an Earnings Play

    As this earnings season winds down, we still have a few players who have not released their reports. In particular, we are considering Ulta Beauty, Inc. (Ticker: ULTA). After looking at numerous potential opportunities, we landed on trying to sell an iron condor. Take a look at the video below to see exactly how we […]

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