February 27, 2019

A Darkhorse In the Sports Apparel Sector?

The red-headed stepchild of the sports apparel industry. While Nike and Adidas are hitting record sales and demand, Under Armour is losing their biggest consumer and fan base, the younger generation. That being said, we are starting to see Under Armour shift their focus and actually start acting like a company with growth potential. On the chart, UA has held the 200-day SMA and finally have started to extend away from this level. I am not entirely bullish on the long-term health of this company, but I am bullish about the chart. Keep UA on your radar as I think the stock has a strong chance of breaking out soon. Stay Tuned!  

about the author:

Charles Moon

Charles Moon is a technical "whiz kid" whose experience lies in scalp/swing trading. A patient educator, Charles excels at coaching/mentoring and can make complex concepts simple. Prior to joining the ranks of Prosper Trading Academy, Charles was a proprietary equities trader with Great Point Capital LLC. Coming from a retail trading background, his experience can help those with no experience trading to seasoned veterans.

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