The red-headed stepchild of the sports apparel industry. While Nike and Adidas are hitting record sales and demand, Under Armour is losing their biggest consumer and fan base, the younger generation. That being said, we are starting to see Under Armour shift their focus and actually start acting like a company with growth potential. On the chart, UA has held the 200-day SMA and finally have started to extend away from this level. I am not entirely bullish on the long-term health of this company, but I am bullish about the chart. Keep UA on your radar as I think the stock has a strong chance of breaking out soon. Stay Tuned!
A Darkhorse In the Sports Apparel Sector?
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