September 12, 2018

Taking the Macy’s Escalator Up!

Apple is expected to unveil its biggest and most expensive iPhone today at its fall launch event, with most of the buzz swirling around a rumored phablet (iPhone Xs Max?) that’s supposed to boast a 6.5-inch OLED screen. Two other models will likely be called the iPhone Xs (5.8-inch OLED) and Xr (6.1-inch LCD). More products anticipated include the Watch Series 4, third-gen iPad Pro, budget MacBook, and updated AirPods with a long-delayed charging mat. AAPL +0.6% premarket.

*Source:  Seeking Alpha

Let’s consider Macy’s Inc. (Ticker: M):

The VantagePoint platform recently indicated upside momentum or at the very least, limited downside potential.

Using the predictive indicators embedded within the VantagePoint platform and its predictive AI technology, we will point out three significant things. We have a bullish crossover indicated by the blue predictive indicator line crossing above the black simple moving average on September 11th.  We can combine that with the VantagePoint propriety neural index indicator moving from the RED to the GREEN on the same day.  This indicator measures strength and weakness for a 48-hour period, in this case, bullishness.  The move to the GREEN position further makes the case for a potential bullish scenario. We also have the predicted high and low above yesterday’s actual high and low indicating further strength.  I want to play the VP continued bullish indication.

Strategy Discussion

For active traders with a shorter investment time horizon, you can consider a setup utilizing options. Given the market conditions outlined above, taking a passive, premium credit approach may be the best path to success.

Because of the reasons given above, the sale of a credit put spread may be one way to approach this situation.  You want to collect the most premium that you can while staying within your own risk tolerances.  You may want to consider the M September 21st regular monthly expiration 34.5/35.5 put spread, selling it for $0.35.  The most you can gain is the premium collected and the most you can lose is the width of the spread less any premium collected.  Max reward = $0.35 and max risk = $0.65

This means that you are laying odds of 1.86:1.

Given the trading and market environment outlined above, a trader must evaluate whether this reward/risk ratio is appropriate for his/her risk tolerance.

If you would like to learn more about the VantagePoint platform and take advantage of the exclusive offer that our clients enjoy, please visit:

https://discover.vantagepointsoftware.com/prosper-demo/

about the author:

Mike Shorr

Since 1994, Michael has been an on-the-floor market maker, Vice-President of Interest Rate Derivatives for Knight Financial Products and Director of Education and Options Instructor at Trading Advantage. He makes the oftentimes complex world of options and trading accessible to the novice and advanced trader alike. Michael has a Bachelor of Science degree in Statistics and Finance from the University of Illinois Champaign-Urbana. He presently is Director, Trader Education at ProsperTradingAcademy.

Read Similar Articles

May 13, 2026

Risk Reversals: When The Market Flips The Script

Many options traders focus on one direction at a time. However, risk reversals can force you to focus on two directions simultaneously. Buy a call. Buy a put. Maybe sell a covered call against something you already own. That’s exactly what makes them so powerful…and dangerous, if you don’t know what you’re doing. I’ll walk […]

Read Article
May 10, 2026

Understanding Vega Risk: Are You Exposed?

Most options traders know Delta. Some know Theta. There’s one Greek that quietly erodes your position, often before you even realize what happened. It’s called Vega, and if you’re not paying attention to it, you could be trading with a blind spot. What Vega Actually Is Vega measures how much the price of an option […]

Read Article
May 1, 2026

Buying Puts vs Selling Calls: What’s The Difference?

When traders expect a stock to drop, options give them more than one way to potentially profit from that move. Two of the most common bearish options strategies traders use in these situations are buying puts and selling calls. When presented with both options, some traders might ask: “If they’re both bearish options trades, aren’t […]

Read Article

Read Similar Articles

May 15, 2026

Mike Shorr Calls OUST Before It Popped 30 Percent

Have you ever heard of a stock called Ouster Inc. (OUST)? It’s a lidar sensor company that focuses on autonomous driving, robotics, and smart infrastructure. The stock is up over 47% in 2026. It’s a lesser-known name that usually flies under most trader’s radars (or in OUST’s case, lidar), so you probably missed its big […]

Read Article
May 15, 2026

Charlie Moon Nails The Dip In ASTS

On Thursday, Charlie Moon highlighted two setups in his daily watchlist that his AI Trade Finder spotted in AST SpaceMobile Inc. (ASTS): Charlie went with the “Buy the Dip” trade idea, and released a trade signal for it in his room. He wound up closing it that same day – for a 50%* win. Here’s […]

Read Article
May 14, 2026

BABA Stock: How Mike Phased Out Post-Earnings Noise

Alibaba (BABA) reported earnings this week…and the numbers looked ugly at first. Core profits cratered. EPS missed by a mile. While most traders headed for the hills, Mike Shorr saw something hiding beneath the headlines. Mike reveals what he spotted in BABA on the Schwab Network, and how he leveraged his findings in a timely […]

Read Article