October 28, 2026

Scott Bauer’s AAPL Price Target: Why He’s Waiting to Buy

Apple (AAPL) just hit an all-time high and Scott Bauer wants in. Just not yet. He joined Business First AM to share the exact price level he is waiting for before he pulls the trigger and how he plans to position once it gets there.

Scott covers:

  • Why he likes AAPL but is not chasing it at current levels
  • The exact entry price he is waiting for before he buys
  • Whether he plans to buy stock outright or use options to play the move
  • Why earnings and the AI story make this a name worth watching closely right now

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about the author:

Scott Bauer

A respected market commentator seen on Bloomberg, Fox Business, CNBC and other major financial networks, Scott Bauer has 30+ years of professional equity and index options experience at the Chicago Board Options Exchange (CBOE) and Chicago Mercantile Exchange (CME) and as a Vice-President/trader for Goldman Sachs. Scott graduated with Honors from the University of Illinois Business School and has taught classes both at his alma mater and at the CBOE.

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